What's new in Vietnam in 2024?

From hotel openings to river cruises, Cathy Toogood highlights the country's latest attractions

In 2019, Vietnam welcomed a record 17.3 million international tourists. Since the country reopened its borders in March 2022 following the pandemic, visitor numbers are recovering fast. According to the Vietnam Tourism Advisory Board, between 12 and 13.5 million arrivals are expected in 2024.

With more than 2,000 miles of coastline, scrumptious street food, blissful palm-tree-backed beaches, buzzy cities and relaxed cruises along the Mekong, Vietnam’s appeal is clear.

James Williams, luxury travel designer at Carrier travel agency, says: "Vietnam offers excellent value for money in all standards of travel, from backpacker to the luxury market. My favourite area is Hoi An, which is famous for the Chinese lanterns that light up the cobbled streets each evening. The city provides a more peaceful insight into Vietnam than the hustle and bustle of Hanoi and Ho Chi Minh City.”

Due to more relaxed visa stipulations, it's also now easier for many nationalities to visit Vietnam for longer.

Sandra Foreman, business development manager at Wendy Wu Tours, says: "Vietnam’s unilateral visa exemption offers an incredible opportunity for travel agents. With a generous allowance up to 45 days, agents can take full advantage of offering longer stays in the country. More-flexible itineraries can entice more travellers to explore the diverse landscapes and rich culture of Vietnam, without the burden of visa applications. It’s a win-win for agents and clients alike.”

With more opportunity to explore Vietnam's diverse landscape, Connecting Travel highlights what's new in 2024.

New Hotels in Vietnam
The perfect spot for a relaxing stay – perhaps at the end of an escorted tour – the luxurious Azerai Ke Ga Bay opened in June 2023. The property’s plush suites and poolside villas are located on a three-mile-long beach on Vietnam’s southeast coast. It’s a two-and-a-half-hour drive from Ho Chi Minh City via a highway that opened earlier in the year. Guests can enjoy yoga and meditation sessions, dips in one of four pools and personalised spa treatments.

Clients looking for a romantic island retreat will want to hear about La Festa Phu Quoc, Curio Collection by Hilton, which opened on 21 December 2023 on the western coast of Phu Quoc – nicknamed ‘Pearl Island’ due to its glistening sands. Hilton claims that it will offer “a taste of the Amalfi Coast in Vietnam” with an Italian-inspired design in rooms that overlook a private beach and offer astonishing sunset views.

If cultural immersion is a priority, clients will love the location of Four Seasons Resort The Nam Hai – near the riverside city of Hoi An, the ruins of the My Son temple complex and the imperial city of Hue. The hotel offers excursions to these sites, plus there’s a cooking academy and cultural experiences, such as lantern-making on offer. New this year are a yogi wellness practitioner and Japanese-influenced restaurant and bar, which is set to open this month.

Souped-up Southeast Asia tours
Intrepid Travel is focusing on reducing the carbon footprint of its tours, so it has tweaked its 15-day Scenic Vietnam itinerary to remove an internal flight and replace it with two overnight train journeys.

Besides reducing the carbon impact, the new route adds a stop in Quy Nhon, where clients will visit a Vietnamese family that has practised martial arts for three generations. The master of the family will tell clients about the secrets of his practice and its health benefits, before giving a demonstration, and then supervising as they try their own moves.

As a result of an increase in bookings to Vietnam, Exodus Adventure Travels will launch Hidden Vietnam: Sapa & Beyond. This adventurous tour will take clients to a homestay in a tribal village in the hill region of Sapa, where they’ll be treated to a home-cooked meal, as well as visiting the secluded Lan Ha Bay and popular Cat Ba Island.

Meanwhile, G Adventures has launched the Geluxe Collection, a new style of trip that offers clients the chance to be physically active, stay in ‘one-of-a-kind’ accommodation, enjoy gourmet experiences and to meet communities and learn about their culture.

The new programme includes the 11-day Vietnam: Hanoi, Halong Bay & Trekking Pu Luong, which takes in the country’s highlights, including a night on a junk boat in Halong Bay, cycling to the Vietnam War-era Cu Chi tunnels and rafting in Pu Luong.

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Inaugural Vietnam Cruises
Wendy Wu Tours has reported an increase in enquiries for river cruises in southeast Asia for 2024, so it’s launched a collection of cruise and beach trips for clients looking to combine adventure with relaxation. Its Magical Mekong Cruise & Beach holiday comprises a seven-night cruise on the Victoria Mekong – sailing from Kampong Cham in Cambodia to southern Vietnam – followed by a four-night sand and spa holiday on idyllic Phu Quoc.

Four cruises will make stops in Vietnam – three sailing from Bangkok and one from Mumbai. Shore excursions will include the palace-filled former capital Hue, Vietnam’s current capital Hanoi and Nha Trang, a stunning beach resort famed for its spicy seafood.

For a shorter adventure or a handy add-on, Vietnamese line Ambassador Cruise has launched two- and three-day itineraries that explore the limestone karsts of Lan Ha Bay. Its sumptuous ship has just 39 cabins, a sun deck, restaurant, piano lounge, bars and a spa. 

With so much in store for 2024, selling Vietnam has never been easier.