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Jad Frem will oversee both Qasr Al Sarab Desert Resort by Anantara and Anantara Sir Bani Yas Island Resorts
Anantara has announced the appointment of Jad Frem as cluster director of Sales and Marketing for both Qasr Al Sarab Desert Resort by Anantara and Anantara Sir Bani Yas Island.
Frem has expertise in devising impactful sales and marketing strategies, having spent 19 years in the luxury hospitality sector in the Middle East.
Frem was previously director of sales and marketing at Six Senses Zighy Bay and later worked as regional director of sales & marketing at Indian Ocean Six Senses.
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Most recently, his role as commercial director at Conrad Maldives saw him spearheading the team's efforts for growth.
At Anantara, Frem aims to elevate the resorts' profiles, highlighting their exceptional offerings in the landscapes of the Empty Quarter and Sir Bani Yas Island.
For more information, visit www.anantara.com/en
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