Ajman sees 9% upsurge in visitor...

Average length of stay also increased by 5%

The Ajman Department of Tourism Development (ADTD) has reported a sustained upward trajectory in visitor numbers.

The emirate, which is home to 52 hotels offering a combined 4,315 rooms, has seen a 9% upsurge in the total number of visitors in the first quarter of 2024 compared with the same period the year before.

This has given rise to a 7% increase in total revenues and a 3% rise in occupancy rates, indicating a strengthening demand for accommodations. Additionally, the average Length of Stay (LOS) has increased by 5%, reflecting a favourable trend of visitors spending more time in the city.

In 2023, October saw a notable 5% increase in tourism activity, accompanied by an impressive 11% surge in the number of visitors. This surge in occupancy rates led to a commendable 5% rise in Revenue per Available Room (RevPAR), contributing to an overall 11% growth in Total Revenue Year Over Year (YOY).

Looking at the year-on-year statistics, international arrivals saw a 29% increase in 2023 compared with 2022, with international visitors constituting 60% of Ajman's total arrivals.

Notably, the age profile of visitors indicates a significant share occupied by young adults (aged 19 to 35) and middle-aged travellers (aged 36 to 55), together contributing to around 70% of total arrivals.

Leisure remains the primary reason for visiting Ajman, representing around 70% of total arrivals.

Ajman

Ajman’s source markets include GCC countries, Russian Federation, India, the UK and Egypt, while the domestic market of the UAE remains a crucial contributor, catering to various tourism segments, including staycations, corporate business and MICE activities.

Ajman Department of Tourism Development director general Mahmood Khaleel Alhashmi said: "ATM 2024 marks a pivotal moment for Ajman as we unveil our commitment to Ajman Vision 2030. We are dedicated to showcasing Ajman's vibrant culture, rich heritage and unparalleled hospitality, aligning with our strategic goals for sustainable tourism development.

"Our participation underscores our strong business perspective and commitment to providing exceptional tourism offerings that align with Ajman's vision for 2030. We look forward to presenting the diverse array of events, activities and experiences that embody Ajman's unique charm and leave a lasting impression on our visitors."

For more information, visit www.visit-ajman.ae/en-ajmantourism

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