Kerzner appoints Chief Commercial Officer

Kerzner International, the hospitality group behind Atlantis, One&Only, Siro and Rare Finds, has appointed former De Beers executive Celine Assimon as Chief Commercial Officer.

Assimon brings more than two decades of leadership experience across the luxury sector, having previously served as CEO of De Beers Jewellers, De Beers Forevermark and de Grisogono. She has also held senior positions at brands such as Louis Vuitton and Piaget.

She brings expertise in brand repositioning, retail expansion and sustainability initiatives, as well as experience in modernising heritage brands for new audiences.

In her new role, Assimon will oversee commercial and brand strategy across Kerzner’s global portfolio, working with teams across its resorts and corporate offices. 

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Philippe Zuber, Chief Executive Officer of Kerzner International, said: "Celine’s exceptional track record in luxury, creative vision and commitment to excellence make her the ideal leader to drive our commercial strategy forward."

The appointment comes as Kerzner continues to grow its international hospitality footprint. The company recently promoted Mattheos Georgiou to Head of Global Operations, following his four-year tenure as the group’s Global Vice President of Operations. 

Alongside its leadership expansion, the group is launching projects across new destinations worldwide. Kerzner is bringing its flagship Atlantis brand to the Maldives, with the upcoming launch of Atlantis The Royal, Maldives in 2029. Spanning two islands, the property will offer 270 rooms and 223 villas, alongside a 70,000 square metre Aquaventure water park. 

In France, the group is set to open One&Only Courchevel, marking the brand’s debut in the French Alps. The ski-in/ski-out resort will feature hotel rooms and suites, wellness facilities and branded residences.

For more information, visit kerzner.com