Barbados Tourism Marketing Inc

The Barbados Tourism Marketing Inc. (BTMI) is responsible for promoting and marketing Barbados as a premier travel destination and plays a crucial role in driving international tourism to ensure the continued growth and development of the island's tourism industry.
With a rich cultural heritage, beautiful beaches and year-round sunshine, Barbados offers visitors an unforgettable experience, and the BTMI showcases these diverse attractions and highlights the island's wide range of dining options and hotel accommodations, encouraging travellers from around the world to choose Barbados as their next vacation destination.

The organization works closely with key stakeholders, including hoteliers, DMCs, restaurants and tour operators to create compelling campaigns and initiatives that promote Barbados effectively.

Through targeted advertising, public relations, social media engagement, and trade partnerships, BTMI continuously strives to raise awareness for destination Barbados and its offerings, and is also committed to sustainable tourism practices, working to preserve the island's natural beauty and cultural heritage for future generations through prioritising environment-friendly initiatives.
For more information, please contact us at btmiuk@visitbarbados.org