Top suite on Royal Caribbean's Icon...

The Ultimate Family Townhouse is set to debut on 7,600-passenger ship

The boss of Royal Caribbean International says the three-storey Ultimate Family Townhouse suite debuting on the incoming Icon of the Seas ship is already 55% sold for 2024.

Speaking during a quarterly financial results call this month, president and chief executive Michael Bayley said the 7,600-passenger vessel, which is slated to launch in January 2024, was the “best-selling product” in the line’s history.

The average selling price for the Ultimate Family Townhouse (pictured), which can sleep up to eight people, was US$75,000 per week, Bayley confirmed.

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The accommodation has been upgraded from the Ultimate Family Suite model that is available on Symphony of the Seas, Spectrum of the Seas and Wonder of the Seas.

Bayley said: “[Icon] has been absolutely outstanding in terms of the demand and the pricing that we’re generating. It’s really driving a great 2024 and we never talk about 2024 at the beginning of 2023.”

Icon of the Seas Aquadome entertainment
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He added that “a big driver” of the strong booking volumes the line was seeing was Icon of the Seas.

"This is the first time Royal Caribbean has had a new class of ship in nine years and we’re delighted with the performance so far," said Bayley. "You can get a feel of the excitement generated by these products."

Jason Liberty, president of Royal’s parent company Royal Caribbean Group, forecasted the cruising giant – which operates three brands, including Royal Caribbean International – would grow by around 10% in 2023, 5% in 2024 and 6% in 2025.

“We believe at Royal Caribbean that the addressable [cruise] market is under penetrated,” he explained. “We work very hard to create mobile brands that attract guests from all over the world to harvest that quality demand.”

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