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Sports and cultural events to drive tourism after record 97 million arrivals in 2025
Known for its rich Mediterranean heritage, year-round temperate climate and cultural landmarks, Spain remains a top destination for GCC travellers, ranking sixth in the 2026 Connecting Travel Insight Report, based on data from travel analytics firms RateHawk and Emerging Travel Group.
Madrid recorded a 165% increase in searches from UAE travellers for the winter travel period from 1 December 2025 to 28 February 2026, according to Expedia data. The Spanish capital topped Expedia’s list of fastest-growing destinations, fuelled by growing regional connectivity.
In October 2025, Dubai’s Emirates Airline ramped up capacity to Barcelona, operating 21 weekly flights to the city. Most recently, new Saudi Arabian carrier, Riyadh Air, is set to offer three weekly flights between King Khalid International Airport (RUH) and Adolfo Suárez Madrid-Barajas Airport (MAD) from 17 July 2026.
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Building on a record 97 million tourists in 2025, Spain expects further growth in 2026 as world‐class sports events take centre stage. Formula 1 Grand Prix will debut in Madrid on a 5.47km circuit with 20 corners, while Barcelona will host the start of the Tour de France.
Families can look forward to Sould Park Málaga, billed as the city’s largest entertainment venue, with a roller coaster, water rides and 7D cinema.
Boutique hotel openings include Nobu Madrid with 50 keys and a rooftop bar, the 29‐room cliff‐edge Gran Hotel Margalida in Mallorca and Grand Hotel Claridge, a 70‐room historic property facing Granada Cathedral.
Sagrada Família’s Tower of Jesus Christ, Barcelona
The Sagrada Família’s Tower of Jesus Christ has officially opened in June 2026, cementing the basilica’s status as the world’s tallest church at 172.5 metres.
Palacio Bellas Artes San Sebastian, Curio Collection by Hilton
Housed in a restored 1914 cinema, this upscale boutique hotel offers 81 rooms inspired by local film heritage, just a short walk from San Sebastián’s Old Town
Mandarin Oriental Mallorca
Making its Balearic Islands’ debut, this 131-key property includes two adult outdoor pools, rooftop suites, a Nobu restaurant and access to two secluded coves.
RateHawk data indicates that hotel room rates in Spain rose nearly 18% between 2024 and 2025, despite shorter stays. The increase also drove higher spending.
For more information, visit tourspain.es
This feature is an extract from the Connecting Travel Insight Report 2026. With exclusive data from industry heavyweights RateHawk and Emerging Travel Group, the 35-page report forecasts key developments in the GCC travel and tourism sector as well as revealing this year’s top 10 outbound destinations for GCC travellers, providing a roadmap to new opportunities. Get your complimentary copy here today.