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Tourism revenue grows 7% as visitor numbers reach 64 million
Türkiye ranked as the top outbound destination for GCC travellers in the 2026 Connecting Travel Insight Report, supported by data from travel analytics firms RateHawk and Emerging Travel Group. The Mediterranean destination continues to attract demand due to its short flight times and simplified visa procedures, with cities such as Istanbul and Cappadocia remaining key tourism hotspots.
In 2026, Avantgarde Refined Caves of Cappadocia, were even recognised in Time Magazine’s World’s Greatest Places list, selected for its heritage, cave architecture and facilities including 6,000-square-foot cavern spa. Later this year, the property will debut the Creatopia Arts & Culture Center, offering a variety of live performances. Aliée Istanbul, a 99-key luxury hotel overlooking the Golden Horn, was also featured in the list.
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Following a record year in 2025, which saw tourism revenue rise 7% alongside the arrival of 64 million visitors, Türkiye is riding high. Hilton alone will open five properties, with four in Istanbul. In coastal Bodrum, boutique resort debuts include Oku, an adult-only retreat with 58 suites, many with private pools, and a 55-key Tapestry by Hilton.
Cultural highlights span Antalya’s Archaeology Museum reopening with nearly double the gallery space and thousands of artefacts displayed for the first time. In Istanbul, two historic train stations will reopen as ‘cultural islands’, with Sirkeci station set to host themed galleries.
Ceylan Splend’or Uludağ
Authentic cave hotels carved into Cappadocia’s rock are popular, with new openings from Wyndham and Hilton’s Elika Cave Suites joining the selection offering characterful rooms beneath the balloon-filled skies.
Tourism Capital: Ankara
Named Tourism Capital of the Turkic World for 2026, Ankara will host a year‐long events programme, including September’s Culture Route Festival featuring concerts, exhibitions and performances.
Cappadocia Cave Hotels
Authentic cave hotels carved into Cappadocia’s rock are popular, with new openings from Wyndham and Hilton’s Elika Cave Suites joining the selection offering characterful rooms beneath the balloon-filled skies.
Türkiye saw slight growth in the accommodation sector between 2024 and 2025, as both travel demand and spending increased. Visitors also extended their stays slightly, resulting in higher overall expenditure.
This feature is an extract from the Connecting Travel Insight Report 2026. With exclusive data from industry heavyweights RateHawk and Emerging Travel Group, the 35-page report forecasts key developments in the GCC travel and tourism sector as well as revealing this year’s top 10 outbound destinations for GCC travellers, providing a roadmap to new opportunities. Get your complimentary copy here today.