Bollywood actress Deepika Padukone stars in new Hilton campaign

Hilton has launched a new global campaign featuring Bollywood actress and brand ambassador Deepika Padukone, as the hotel group continues expanding its presence across India.

Filmed at Conrad Bengaluru, the latest creative rolls out across social, digital and outdoor platforms as part of Hilton’s ‘It Matters Where You Stay’ platform. It builds on last year’s debut featuring Padukone, which generated more than 11 billion views across social and digital platforms.

The latest production focuses on the role a hotel stay plays in helping travellers feel comfortable and confident while away from home. Throughout the campaign, Padukone is shown embracing a more spontaneous side of travel, supported by Hilton’s hospitality, team members, loyalty programme and guest experiences.

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Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands at Hilton, said: “People often think about travel in terms of destinations, but for us, it’s about hospitality – the Stay – that makes the trip possible. A Hilton Stay helps our guests make the most of why they came.”

Padukone added: “When you feel genuinely comfortable and looked after, you stop overthinking and can simply be yourself.”

The campaign comes as Hilton targets 400 trading hotels across India in the coming years, amid a wider hospitality trend of partnering with high-profile celebrities. Recently, JW Marriott appointed Aishwarya Rai Bachchan as its global brand ambassador, while Fairmont Hotels & Resorts and Mandarin Oriental Hotel Group named Kylian Mbappé and Simone Biles as their first Wellness Ambassadors.

For more information, visit www.hilton.com