Connections to launch first-ever Explore Hungary event in Budapest

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Chain Bridge, Budapest, Hungary

B2B events specialist Connections, the sister company to Connecting Travel, will stage the first-ever Explore Hungary event in Budapest from 26 to 29 April 2026, in partnership with Visit Hungary.

The debut edition will unite luxury travel agencies from across Europe and the US with leading Hungarian hotels, resorts, DMCs and experience providers for three days of curated one-to-one meetings and immersive networking opportunities.

Hosted across flagship venues and supported by local experience partners, the programme will follow Connections’ signature format, blending business appointments with cultural, culinary and destination-focused activities that spotlight Budapest and Hungary’s wider attractions.

While the capital will serve as the main hub, the Explore Hungary event has been crafted to showcase the country’s diverse luxury travel offering, from its historic wine regions and countryside retreats to lakeside escapes, wellness resorts and regional gastronomy.

A post-event familiarisation trip will allow selected delegates to explore beyond Budapest and design more varied itineraries for their clients.

Visegrád, town in Hungary

Máté Terjék, Head of International Key Markets at Visit Hungary, said: “Visit Hungary has been a long-standing partner of Connections, so hosting a dedicated edition in our destination is an important milestone for us.

"Budapest is a natural starting point for many travellers and a strong showcase for Hungary’s quality, creativity and hospitality.

"At the same time, Explore Hungary will allows travel designers to discover the wider range of high-end experiences across the country – from renowned wine regions and lakeside destinations to countryside retreats and wellness experiences – and to build more diverse and meaningful itineraries for their clients.”

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Winnie Wong, Head of Explore Portfolio at Connections, part of Jacobs Media (owner of Connecting Travel), added: “Explore Hungary is a natural extension of our destination-led event series. Hungary is a destination with exceptional untapped potential in the luxury travel sector, and as international visitor numbers continue to rise, this programme gives our community the opportunity to engage directly with its growing offering.

"By connecting international travel designers with leading Hungarian partners, we aim to strengthen business relationships and raise the country’s visibility across key source markets.”

Applications for selected luxury buyers are now open. Further details, including hosted venues and post-event itineraries, will be revealed soon.

For more information, visit connectionsluxury.com/explore-hungary-2026 or contact enquiries@weareconnections.com