Cruise Saudi signs heritage agreement to reshape itineraries

Cruise Saudi has signed an agreement with Saudi Arabia’s Heritage Commission to weave the kingdom’s cultural identity more deeply into cruise operations, enhancing journeys both on land and at sea. 

The partnership aims to immerse international travellers in Saudi heritage from the moment they arrive at port terminals in Jeddah, Yanbu or Dammam, positioning the kingdom as a distinctive cultural destination on global cruise maps.

As Cruise Saudi works towards its target of attracting 1.33 million passengers by 2037, the collaboration will see heritage integrated across itineraries, experiences and design. Recognised cultural sites will feature as key stops on cruise routes, complemented by onboard activations aboard Aroya Cruises, the nation’s first cruise line. 

Guests can expect exhibitions, performances and experiences celebrating Saudi crafts, cuisine and regional traditions, highlighting the kingdom’s artistic and historical wealth.

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Architectural and design influences drawn from Saudi heritage are also set to inform the development of port terminals and passenger facilities, while ship interiors will reflect traditional motifs. Cruise itineraries may be named after elements of national heritage to convey the geographical and cultural stories behind each route, with heritage landmarks serving as venues for welcome events when ships call at Saudi ports. 

The agreement also encompasses the curation of visual and educational materials on cultural heritage for travel agents and guests, alongside exploratory and diving tours of underwater archaeological sites.

The initiative supports Saudi Arabia’s tourism strategy, with heritage experiences playing a central role, drawing on destinations such as AlUla, Diriyah and the Historic Jeddah District.