Emerging Travel Group names Middle East business development lead

Emerging Travel Group (ETG) has strengthened its Middle East presence with the appointment of Samyra Krooswijk as Head of Business Development, Direct Supply Middle East.

Based in Dubai, Krooswijk will lead the expansion of ETG’s portfolio of directly contracted hotel partners across the Middle East and Türkiye, while also focusing on building strategic partnerships with key hospitality groups in new markets as the company grows its direct contracting business across the region.

Krooswijk brings more than 20 years of experience in the travel and hospitality sector. She joins ETG from Bakuun Holdings, where she served as Vice President of Sales for the Middle East, Africa and South Asia, and previously held commercial leadership roles at Hotelbeds.

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Simone Large, Head of Direct Supply at ETG, said: “Samyra brings deep regional expertise, strong industry relationships and a proven commercial track record, and I am confident she will play an important role in strengthening our presence and creating more value for our hotel partners across the region.”

Commenting on her appointment, Krooswijk said: “I’m excited to join Emerging Travel Group and bring my experience in the Middle East to the company at such an important time for the region. The value proposition that Emerging Travel Group offers to hoteliers can be a real game changer, helping them diversify their distribution strategies and drive growth amid an increasingly dynamic market environment.”

Earlier this year, ETG announced plans to expand its technology capabilities and strengthen its API offering as it entered its second decade. The company’s B2B booking platform, RateHawk, also released a report with Phocuswright at its recent Futurecast conference, highlighting 10 trends expected to shape travel distribution over the next decade.

For more information, visit www.emergingtravel.com