Etihad introduces Laneige amenity kits for Business Class

Etihad Airways will introduce a new range of Business Class amenity kits in summer 2026, featuring a collaboration with Korean skincare brand Laneige.

 

The Destination Collection includes 14 designs created in-house by Etihad, each inspired by cities across its global network, including Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary and Atlanta. The kits will be available in two bag formats,  pouch and slim, with a rotating mix of designs loaded on each flight.

 

Each bag features the destination name and geographic coordinates, with interior artwork reflecting the same city. Serialised designs allow passengers to identify each piece within the collection.

 

The kits include Laneige skincare products focused on hydration, including a lip mask, face mask and hand cream, alongside standard items such as an eyeshade, earplugs and a dental kit.

 

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “This new amenity kit collection reflects everything Etihad stands for – thoughtful design, a strong sense of place and an elevated guest experience.”

 

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Amenity kits are increasingly used to differentiate premium cabins, with airlines partnering with fashion and beauty brands to align onboard products with brand positioning. Carriers including Saudia, Qatar Airways and Singapore Airlines, have introduced designer-led kits in recent years, working with brands such as Elie Saab, Bric’s, Diptyque and Lalique. 

 

The rollout also comes as Etihad continues to update its broader passenger offering. Etihad Guest recently introduced discounted redemption rates for Gold, Platinum and Emerald members, offering up to 10% off promotional seat fares.

 

In March 2026, the airline cut tier qualification thresholds by 25%, enabling faster status progression with fewer miles or segments.The changes coincide with network expansion across mainland China and Africa, alongside a codeshare agreement with Air Cambodia to strengthen connectivity across Southeast Asia.

 

Premium cabin upgrades are also being introduced on services to Mumbai and New Delhi, India, where Etihad operates four daily flights to each city, increasing the availability of reward seats.

 

For more information, visit etihad.com