Groups360 launches group room booking solution

Hilton has partnered with Groups360 to introduce the GroupSync Engage initiative across the majority of its portfolio

Groups360 and Hilton have announced the global launch of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for group room blocks.

Incorporated into Hilton’s central reservation system, GroupSync, which will begin rolling out globally this month, will provide event planners with the ability to view real-time availability and book guest room blocks for small groups at 5,000 hotels within Hilton’s global portfolio.

Hilton vice president of Global Distribution, Oral Muir said: “This integrated booking solution is resolving a long-standing frustration among event planners — the inability to see at-a-glance whether a hotel has the guest room capacity to accommodate their group. By expanding direct online booking for small group room blocks to nearly all of our properties around the world, we are creating a more seamless and reliable group booking experience for everyone.”

By giving group organisers a view into real-time inventory availability and group room rates, GroupSync simplifies the experience and provides planners with the opportunity to securely book guest rooms and event spaces online.

Commenting on the launch, Groups360 CEO Kemp Gallineau said: “GroupSync Engage is reshaping the hospitality industry in a way that makes booking small groups simple, transparent and efficient for both hotels and event planners. We’re pleased to partner with Hilton as an industry leader in the meetings, incentives, conferences and exhibitions space.”

Group organisers can book Hilton room blocks directly in GroupSync or use it to evaluate availability prior to sending a Request for Proposal (RFP) for guest rooms and event spaces.

For more information visit 


Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.