Interview: Marriott’s Volkan Uyanık on attracting GCC guests to Cappadocia

CT: What do you offer to attract and cater to GCC guests, in particular?

 

VU: We approach GCC travellers with a deep understanding of their cultural and lifestyle preferences. 

 

We are well-equipped to accommodate large family groups, both in terms of infrastructure and services. Our hotel features interconnected rooms, spacious suites and larger living areas that ensure comfort and privacy for families.

 

We also provide shared spaces where families can spend quality time together, as well as tailored dining arrangements and flexible group activities. 

 

Additionally, we address specific needs by offering Halal-certified dining options, children’s activities and personalised services that make the experience seamless and memorable for GCC families. Spa facilities with dedicated spaces for women are among the tailored services we provide.

CT: How crucial are unique and authentic cultural experiences for attracting high-spending GCC travellers?

 

VU: Unique experiences are vital in attracting high-spending GCC travellers, who value personalised and memorable moments over standard offerings. Our offerings include private hot air balloon tours, exclusive historical excursions with personal guides and custom-designed dining experiences.

 

Authentic cultural experiences are at the heart of what we offer and represent the very reason we exist.

 

Demand for such experiences is growing, especially among luxury travellers. Guests from the GCC and beyond are increasingly seeking more than just a stay; they want to connect with the destination on a deeper level.

 

At Cappadocia Marriott Hotel, we create opportunities for our guests to engage with the local culture while preserving the region’s heritage. This commitment ensures that every visit is both enriching and unforgettable.

 

Through collaborations with regional travel agencies and global operators, we ensure that Cappadocia remains visible and attractive to this market.

CT: How is Türkiye’s hospitality sector currently performing and how does Cappadocia Marriott Hotel contribute to this?

 

VU: Türkiye’s hospitality sector is thriving, driven by global economic recovery and rising demand for travel.

 

In 2023, Turkey welcomed 49.2 million foreign visitors, marking a 10% increase compared to the previous year, with tourism revenue reaching US$54.3 billion, a 17% growth. Projections for 2025 indicate a further 5-10% rise in visitor numbers.

 

With investments in sustainability, innovation and global standards, Türkiye continues to strengthen its position as a leading tourism destination. Cappadocia Marriott Hotel is proud to contribute to this growth, offering world-class experiences in one of Türkiye’s most iconic regions.

 

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CT: What is Cappadocia Marriott Hotel’s sustainability policy?

 

VU: Cappadocia Marriott Hotel is built and operated under Marriott International’s global sustainability program, ‘Serve 360: Doing Good in Every Direction.’

 

Our construction process prioritises environmental harmony, using eco-friendly materials and implementing systems to conserve energy and water. Solar energy and efficient insulation further reduce our carbon footprint while providing a luxurious yet eco-conscious experience for our guests.

 

Our daily operations are aligned with sustainability goals, including recycling, minimising single-use plastics, and sourcing products from local suppliers. We actively encourage our guests to engage in eco-friendly activities and raise awareness about protecting Cappadocia’s natural beauty and heritage.

 

For more information, visit cappadocia-marriott-hotel