Jumeirah and Humantra partner on limited edition pineapple drink

Luxury hospitality group Jumeirah has partnered with beverage brand Humantra to launch an exclusive limited-edition pineapple electrolyte drink for guests this summer. 

 

The collaboration brings together two UAE-born brands, expanding the group’s wellness offerings while continuing to showcase regional brands across its growing international portfolio. The pineapple flavour was selected for its long-standing association with hospitality, traditionally symbolising generosity.

 

Created exclusively for Jumeirah guests, the drink will be available across rooms and F&B in select properties in the UAE, the UK and Europe, including Jumeirah Carlton Tower in London, Jumeirah Mallorca in Spain and Jumeirah Capri Palace in Italy.

 

The drink will also be served aboard the superyacht The Maltese Falcon, part of Jumeirah Privé, as it sails the Mediterranean this summer. It will go on sale online from 23 June 2026.

 

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Michael Grieve, Chief Brand Officer at Jumeirah, said: “As wellbeing becomes an increasingly important part of modern travel, partnerships like this allow us to extend the guest experience beyond the traditional boundaries of hospitality through thoughtful rituals that become part of everyday life. 

 

“There is also something powerful about seeing two homegrown brands with growing global reach come together, each shaped by the region yet increasingly recognised on the international stage.”

 

The partnership builds on Jumeirah’s strategy of collaborating with homegrown brands, integrating UAE-made products into the guest experience.  Previously, the group introduced Fix Dessert Chocolatier’s Dubai chocolate to minibars in rooms and suites at Jumeirah Marsa Al Arab.

 

In 2025, Jumeirah also partnered with Dubai fashion house Bouguessa on an exclusive Jumeirah Heritage Club capsule collection, marking its debut in the sector.

 

For more information, visit jumeirah.com