Marriott to debut Westin brand in Abha, Saudi Arabia

Marriott International is set to launch The Westin Abha in Saudi Arabia, introducing its luxury lifestyle brand to the kingdom’s southwest region. The group is partnering with local entity Manarat Al Dheyafah Company for Real Estate for the project. 

 

Located in Saudi’s Aseer region, Abha is known for its cool climate, mountainous terrain and lush landscapes. The hotel, scheduled to open in 2031, will be situated in Jabal Thah Valley, close to Abha International Airport (AHB) and the city centre.

 

The property will feature 464 rooms, alongside villas, chalets and extended-stay apartments. Facilities will include dining venues, meeting spaces and wellness and lifestyle amenities, in line with Westin’s focus on wellbeing, comfort and restorative design.

 

Across the wider region, Marriott International already operates Westin properties in the UAE, Bahrain, Qatar and Jordan.

 

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Karim Cheltout, Senior Vice President of Development for Middle East and Africa at Marriott International, said: “Abha’s distinctive climate, natural environment and growing tourism appeal make it a strong fit for Westin’s wellness‑driven hospitality philosophy, and we look forward to delivering a hotel that resonates with travellers seeking renewal, balance and connection to nature.”

 

Abha is targeting more than three million visitors in 2026. The Aseer Region Development Authority (ASDA) is supporting tourism growth with a new line of events, including theatre shows and heritage experiences, alongside interactive tools for itinerary planning. 

 

As part of a wider expansion programme, Marriott has partnered with local developer Blacksand to open 10 new hotels over the next four years, adding more than 1,300 keys to the kingdom. The properties will span its St Regis Hotels & Resorts, Marriott Hotels and Autograph Collection brands, with the first project to launch in Riyadh. 

 

For more information, visit marriott.com