Minor Hotels to oversee Sharjah Collection portfolio

Minor Hotels will take over the management and operations of Sharjah Collection, the Sharjah Investment and Development Authority’s (Shurooq) portfolio of nature-led and heritage-inspired retreats across the emirate, under a new strategic partnership.

Under the agreement, Minor Hotels will manage seven retreats spanning Sharjah’s desert, coastal, mountain and heritage landscapes. The group will bring its global distribution network and commercial and operational expertise, while aiming to preserve the collection’s focus on sustainability, cultural authenticity and destination-led hospitality. 

Sharjah Collection comprises Al Badayer Retreat, Al Faya Retreat, Kingfisher Retreat, Moon Retreat, Najd Al Meqsar, Al Rayaheen Retreat and Nomad. Together, the seven retreats offer more than 150 accommodation units across the emirate, with experiences ranging from luxury desert stays and eco-retreats to restored heritage homes and off-grid escapes.

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Her Highness Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Shurooq, said: “Our partnership with Minor Hotels marks an important step in expanding Sharjah Collection’s international reach while preserving the authenticity and values that define it.”

Amir Golbarg, Chief Operating Officer of Minor Hotels Middle East & Africa, added: “Sharjah Collection has something that every strong hospitality destination needs: a clear identity, a deep connection to its location and a portfolio that cannot be replicated elsewhere. Our role is to build on that foundation through operational excellence, international distribution and guest experience expertise.”

Minor Hotels’ global portfolio spans more than 640 hotels and resorts across 66 countries, with brands including Anantara, Avani, Tivoli and NH Collection. In the Middle East, the group has an established presence across the UAE, Saudi Arabia, Oman and Qatar, while continuing to expand its regional pipeline. Upcoming projects include NH Collection’s Middle East debut in Riyadh, NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments and Avani and Tivoli resorts at Bilaj Al Jazayer in Bahrain.

For more information, visit www.minorhotels.com