Royal Commission for AlUla launches resources for trade professionals

The portal allows agents to discover the Saudi region and learn from an extensive collection of training resources

The Royal Commission for AlUla has launched its new travel trade hub and online training platform to drive awareness of the destination and to help travel agents to learn, market and sell trips to AlUla.

The information hub will provide travel industry partners with educational content to support travel trade professionals while communicating AlUla’s brand positioning to travel partners. 

Features include a dynamic five-module trade training programme, a trade toolkit, including factsheets, brochures and training webinars, as well as trade rewards and incentives, regular news, product updates and the opportunity to attend upcoming events.


AlUla UK director Claire Golding said: “We are delighted to be working with and supporting our valued trade partners across the UK and Ireland by providing an AlUla Specialist training programme, together with a practical digital trade hub, to inspire and to allow the trade to engage with us as this incredible destination welcomes international visitors.”

Rich in history and natural beauty, AlUla is a living museum of human civilisation spanning thousands of years, with Hegra, Saudi Arabia’s first UNESCO World Heritage Site, one of many key attractions at the destination.

Saudi Arabia recently reinstated its tourism eVisa and is ready to welcome visitors who adhere to the travel regulations currently in place.

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