Saudi Arabia’s Qiddiya expands Google Cloud partnership

Qiddiya Investment Company (QIC) has expanded its partnership with Google Cloud to support the digital operations of Qiddiya City as the entertainment destination scales its venues, districts and guest services.

 

The collaboration will see Google Cloud’s data and artificial intelligence technologies deployed through systems integrator Master Works, with the platform designed to provide Qiddiya teams with live insights into construction milestones, visitor demand patterns and operational performance.

 

The partnership is built around three technology pillars, including an AI Factory powered by Google Cloud’s Gemini Enterprise platform to process visitor movement, spending and behavioural data. Qiddiya is also developing Q-Brain, its proprietary agentic AI platform designed to support staff operations and autonomous task execution, alongside a unified data platform built on BigQuery to consolidate data across the destination.

 

Abdulrahman Alali, Chief Technology Officer at QIC, said: “By combining Google Cloud’s technology with Master Works’ integration expertise, we are establishing a robust, data-driven foundation that turns a massive project into a manageable, intelligent reality for both our operators and visitors.”

 

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The partnership builds on earlier cloud initiatives between Qiddiya and Google Cloud, including the launch of a Cloud Centre of Excellence developed with Deloitte.

 

Located around 40 minutes from Riyadh, Qiddiya City spans 360 square kilometres and is planned around more than 20 districts and approximately 400 attractions, with capacity for 500,000 residents.

 

Projects across the destination include Six Flags Qiddiya City, Aquarabia, Speed Park Track and a gaming and esports district. Six Flags Qiddiya City, the destination’s first major leisure development and the first Six Flags project outside the US which opened in December 2025.

 

Upcoming developments also include a performing arts centre and the Prince Mohammed bin Salman Stadium, which is set to host matches during the 2034 FIFA World Cup and will have capacity for 46,000 spectators.

 

For more information, visit www.qiddiya.com