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Collaboration targets 40 million site visits with bundled tourism and event packages
The Saudi Tourism Authority (STA) and Expo 2030 Riyadh have confirmed a partnership to integrate tourism with the event.
The agreement includes travel packages combining Expo access with regional itineraries, alongside coordinated marketing, data sharing and event programming. The Expo will run from 1 October 2030 to 31 March 2031.
The partnership supports Saudi Arabia’s updated tourism target of 150 million tourists by 2030, up from a previous target of 100 million. Riyadh Expo 2030 is projected to attract 40 million site visits, serving as a primary driver for non-oil GDP growth.
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Aviation infrastructure is being expanded to support demand. At the capital’s King Salman International Airport (KSIA), work is under way on a third 4,200-metre runway, while a new terminal with capacity for 40 million passengers annually is set to begin construction this year, supporting plans to accommodate 120 million passengers by 2030.
“Through this collaboration, we align our visions and jointly advance efforts to ensure that Expo 2030 becomes a launchpad for achieving its objectives in alignment with Saudi Vision 2030,” said Fahd Hamidaddin, CEO of STA.
For more information, visit www.visitsaudi.com