Saudi’s Almosafer pilots ChatGPT...

The travel company is the first in the country to integrate AI in this format

Almosafer, a subsidiary of Seera Group Holding, has become the first travel company in Saudi Arabia to test the integration of ChatGPT to enhance the booking experience.

The platform’s virtual travel advisor is named Khalid and aims to provide smarter and more tailored responses to customer queries.

During the pilot phase, a limited number of customers will receive assistance with flight searches and itinerary planning.

Almosafer is also testing a voice search function powered by ChatGPT, the artificial intelligence (AI) chatbot developed by the AI research and deployment company OpenAI.

The AI tool will enable customers to search for the best flight options in both English and Arabic by simply recording the flight search request.

Commenting on the announcement, Almosafer CEO Muzzammil Ahussain said: “At Almosafer, we continue to lead the industry with our digital-first approach. The testing of ChatGPT reflects our commitment to constantly enhance our digital platforms and maintain our position at the forefront of technology.”

GET YOUR FREE TRAVEL & TOURISM INSIGHT REPORT PRODUCED IN ASSOCIATION WITH DELOITTE

Ahussain added: “Through ChatGPT, Khalid will be empowered to become a more holistic travel consultant with the necessary knowledge and expertise. We will continue to seek out the latest and best technological innovations to enhance our customer experience.”

For more information, visit ae.almosafer.com/en