Wyndham Hotels deepens Middle East footprint amid record EMEA growth

Wyndham Hotels & Resorts reported a record year of growth across Europe, the Middle East, Eurasia, and Africa (EMEA) in 2025, driven by strong expansion in Saudi Arabia and Türkiye.

Wyndham, which operates approximately 8,300 hotels worldwide, closed the year with 173 new signings and 126 openings across the region, adding more than 11,500 rooms spanning the economy to luxury segments. The portfolio now exceeds 770 hotels and around 100,200 rooms, underscoring EMEA’s role as a key engine of long‑term, sustainable growth.

In Saudi, Wyndham is accelerating its midscale and economy presence through a landmark agreement with local partner Le Park Concord to develop 100 Super 8 by Wyndham hotels nationwide over 10 years, with planned locations along major highways and in urban and transit hubs including Riyadh, Jeddah, Makkah, Madinah and the Al Khobar–Dammam area. 

The first Super 8 is expected to open in 2026, with many properties set to feature modular construction and eco‑conscious design, reflecting growing demand for efficient, sustainable and affordable lodging options for both domestic and regional travellers.

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Ramada by Wyndham Mekkah Al Jumaizah, highlighted as a forthcoming opening, is set to bolster the brand’s presence in one of the kingdom’s main pilgrimage destinations, while additional pipeline projects in the UAE, Bahrain and Qatar – including Ramada by Wyndham Abu Dhabi Al Sharia and further Ramada‑flagged hotels in Bahrain – signal broader Gulf growth ambitions beyond Saudi.

Türkiye remains one of Wyndham’s largest markets globally, with more than 130 hotels across over 40 cities and destinations, making it the country’s leading international hotel group by property count. Recent additions include La Quinta by Wyndham Istanbul Kartal, Wyndham Alanya, Tryp by Wyndham Istanbul Beyoglu and Ramada by Wyndham Arnavutköy, alongside the debut of Signature Cave Cappadocia, Trademark Collection by Wyndham, billed as the world’s first branded cave hotel.

Wyndham also signed 20 development contracts in Türkiye last year, signalling continued owner appetite for branded product across both primary and secondary cities.