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The cruise company’s adverts will run until 13 October 2024
French cruise company Ponant has launched a new creative campaign, ‘You are the Destination’, which is being initially unveiled in the UK.
Running across two advertisements, the campaign showcases the brand’s polar and tropical journeys and will run across Sky and ITVX until mid-October.
The campaign was created by the Fred and Farid agency and has been designed to emphasise “the richness of the destination as Ponant brings to life, associating each detail with a sensation, an awakened sense”.
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It presents a Ponant journey as a transformative experience with ‘You are the Destination” said to showcase the line’s personal approach.
Ponant’s signature is spoken with a French accent, to showcase the company’s roots.
The company said the key aim of the campaign is to increase brand awareness and positioning in the UK market and drive bookings.
Ponant operates 11 ships, all of which operate under the French flag.
For more information, visit https://uk.ponant.com
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