The hospitality operator launched a record 72 properties globally in 2021
The Ascott Limited has marked its fifth consecutive year of record growth in units despite Covid-19 related challenges in the past two years.
Serviced residences continue to be Ascott’s mainstay, making up over 60% of the new signings, while the number of hotels secured also grew in 2021.
The operator achieved its highest-ever number of property openings last year, launching more than 8,200 units in 40 properties across 25 cities and 10 countries
Ascott’s current portfolio in the Middle East, Africa and Turkey (MEAT) region comprises 4,269 units in 32 properties across 14 countries.
With imminent expansion plans underway the Group is on track to achieve its regional target of adding 6,000 units to its MEAT portfolio to reach a total of 10,000 units by 2025 and 160,000 units globally by 2023.
In the Middle East and Turkey, the operator’s new openings include Somerset Corniche Jeddah, Citadines Al Aziziyah Al Khobar and Citadines Abha in Saudi Arabia; Somerset Al Mansoura in Doha, Qatar; and Citadines Neba Garden Istanbul and Citadines Maslak Istanbul will welcome guests in Turkey in 2023.
Ascott currently operates 11 properties in four countries across the Middle East, including the UAE, Saudi Arabia, Bahrain and Turkey
Commenting on the brand’s expansion plans, Ascott managing director for the Middle East, Africa, Turkey and India, Vincent Miccolis said: “The Ascott Limited on a group and regional level has persevered through these challenging times through sheer determination, the hard work of our passionate teams and the resolute loyalty of our guests.
“Ascott has achieved several accolades, expanding into existing and new markets, and 2022 is laden with opportunities to learn, grow and continue to be the leading serviced apartment brand in the region.”
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