AlUla Development Company signs a...

AlUla landmark Maraya to host events to attract both leisure and business travellers

Saudi Arabia's AlUla Development Company has signed a three-year partnership agreement with Live Nation Arabia to manage operations at its landmark Maraya venue, the largest mirrored building in the world.

The agreement is intended to make the venue a leading entertainment hub, hosting a variety of events including concerts, cultural performances, exhibitions and conferences, that will draw in both leisure and business travellers.

Saudi Arabia also has one of the largest populations in the Middle East, with nearly two-thirds of Saudis under the age of 30, supporting investment in entertainment.

Maraya is a multi-purpose venue, equipped with a state-of-the-art theatre and expansive indoor and outdoor spaces that cater to a wide array of events.

Renowned artists including Mariah Carey, John Legend, Andrea Bocelli, Mohammed Abdo, Majid Al Mohandis and Usher have performed there along with numerous keynote speakers.

Fabien Toscano, left, with James Craven

“We are excited about the next phase of our partnership with Live Nation Arabia,” said CEO of AlUla Development Company, Fabien Toscano.

“This collaboration signifies our commitment to preserving, enhancing and showcasing AlUla’s natural beauty and rich heritage."

Live Nation Arabia President, James Craven, added: “This collaboration promises unforgettable experiences for both audiences and artists, pushing boundaries in live entertainment, and positioning Maraya as a must-visit venue for both locals and tourists.”

For more information, visit www.livenationentertainment.com

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