Attraction World Group signs Oman...

Gulf state to expand exposure via digital collaboration

Expansion of the digital footprint of Oman’s tourism sector is planned with a new collaboration with travel experiences and attractions distributor Attraction World Group (AWG).

Visit Oman aims to leverage AWG’s “robust digital infrastructure” to expand the reach and accessibility of its tourism offerings, especially those offered by small and medium enterprises in the Gulf nation.

AWG chief executive Olly Nicholls said: “This collaboration marks the beginning of an exciting journey, not only to provide unparalleled distribution opportunities for attractions, experiences, tours, and other captivating activities within Oman but also to afford Visit Oman’s partners immediate access to our extensive global network. This spans retail travel agents, airlines, cruise lines, tour operators, and loyalty schemes.

“Together with Visit Oman, we’re embarking on a mission to empower Omani SMEs, enabling them to put their exceptional products on the international stage. We’re setting new standards in travel industry distribution and offer an incredible platform to enhance the visibility of Oman’s unique tourism experiences.”

Visit Oman managing director Shabib Al Maamari said: “In an age where most travellers arrange their trips online, digitisation means putting Oman on the map, quite literally, in the digital world that modern tourists navigate.

“We’re ensuring that with just a few clicks, every Omani tourism entrepreneur and service provider can gain direct advantages from the international exposure to our vibrant culture and the diverse beauty of our landscapes.”