Can Sting attract more visitors to...

Following Coldplay's four stadium sell-out, the UAE capital announces another concert

Grammy Award-winning musician Sting and his band will perform at Abu Dhabi’s Etihad Arena on 3 April 2025 as part of his world tour.

Presented by Live Nation Middle East, the artist known for his solo career and for being the frontman and songwriter in seminal group The Police will showcase hits from his back catalogue during the ‘Sting 3.0’ Tour.

Sting’s show in the UAE capital will follow Coldplay’s Middle East-exclusive, four-night series of performances in Abu Dhabi in January 2025.

The value of hosting big-ticket events is underlined with the latest research by Collinson International, which highlights the ability of concerts to boost tourism in host cities.

According to the data, travel for music and sports events is generating growing market spend, with forecasts suggesting it could be worth US$13.8 billion globally by 2032.

In the Middle East, the data showed that 89% of fans have travelled by aircraft to another destination to watch their favourite team or artist.

The data revealed that 18% of respondents in the UAE and 15% from Saudi Arabia spend more than US$2,000 per trip.

Globally, the 25- to 34-year age bracket spends the most overall, with a third (31%) exceeding US$1,000 for music events.

Tickets to the Sting concert on 3 April 2025 start from US$107. Live Nation pre-sale starts at 12pm on 24 October, while general sale can be purchased from 12pm on Friday 25 October.

For more information, visit www.livenation.me

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