Central Hotels & Resorts reports...

UAE hospitality management company achieves 86% occupancy rate in H1 2024

Central Hotels & Resorts, one of the UAE’s fastest-growing hospitality management companies, has achieved an average occupancy rate of 86% across its properties for the first half of 2024.

Although occupancy is slightly down on the same period last year, the company recorded a "significant improvement in revenue" in the first quarter of 2024 compared to the same period last year.

A notable market trend observed in the first half of the year included a shift in demand towards Saudi Arabia, which had impacted overall performance.

A company spokesperson said: "Positive guest feedback and satisfaction levels played a crucial role in gaining market share from competitors, which is a reflection of the brand’s commitment to hospitality."

Central Hotels & Resorts has implemented several significant operational changes to enhance performance. These include personalised guest services, dynamic pricing strategies, targeted marketing campaigns, and comprehensive employee training programmes. The company says these initiatives have improved guest satisfaction, optimised revenue streams, and increased occupancy rates.

The company is optimistic about the next six months. It aims to increase market share with improved Average Daily Rates (ADR) and anticipates closing 2024 with stronger results than the previous year.

Abdulla Al Abdulla, Chief Operating Officer

"Our performance in the first half of 2024 reflects our team's dedication and the effectiveness of our strategic initiatives,” said Abdulla Al Abdulla, Chief Operating Officer and Group General Manager of Central Hotels and Resorts.

“We remain focused on enhancing our services and expanding our market presence to achieve even greater success in the second half of the year.”

For more information, visit www.central-hotels.com

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