Data from the tech-driven travel distribution company shows strong hotel sector recovery
DidaTravel has revealed that its global hotel bookings for the summer season from 1 June to 31 August have already surpassed 2019 levels by 93% increase compared with the same three-month period.
For August alone, global reservations through DidaTravel’s platform have increased by 214% compared with August 2022, indicating a strong rebound in travel demand.
Hotel bookings in European destinations have witnessed a 123% increase in reservations year on year for the June-August period. Hotel bookings for the same period in destinations in APAC, the Middle East & Africa, and Americas have seen growth rates of 68%, 65% and 16% respectively, contributing to the global recovery.
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Across all destinations, the ADR (average daily rate) increased by 35% year-on-year for the period, surpassing 2019 levels by 7%. Europe and the Middle East & Africa have exceeded 2019 levels, with ADR increases of 29% and 23% respectively year on year, showcasing a strong recovery in these regions.
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Top Summer Destinations for Middle East and Africa Travellers:
- Dubai
- Istanbul
- Bangkok
- Las Vegas
- London
- Paris
- New York
- Riyadh
- Phuket
- Rome
DidaTravel CEO Rikin Wu commented: “We are excited to witness such incredible growth numbers, even compared to the pre-pandemic period. This is testament to the success of Dida’s international expansion strategy as well as the wider rebound in both short-haul and intercontinental travel this summer."
For more information, visit www.didatravel.com/home