Discover Saudi partners with Heavens...

Saudi Arabia aims to attract five million tourists from China by 2030

Almosafer’s Destination Management Company (DMC) Discover Saudi has partnered with Heavens Portfolio, an Asia-based representation agency, to promote its services in China.

The new collaboration will enable the Saudi-based DMC to showcase its breadth of services to a new audience in the Asian hub.

The partnership follows the news of Saudi Arabia receiving the Approved Destination Status from China, enabling easier travel to the country.

China’s rapidly growing significance in the global travel sector has made it a lucrative market for international travel and tourism companies, and Almosafer is leading a portal for inbound tourists seeking access to Saudi.

Almosafer Chief Executive Officer Muzzammil Ahussain said: “Our partnership with Heavens Portfolio aligns with our larger strategic plan to penetrate further into the expanding Chinese market.

“The kingdom today offers a rich and diverse tourism experience for international travellers with curated services and personalised offers for discerning Chinese tourists.

“By collaborating with likeminded partners to elevate our offerings and enable wider access to the services Almosafer provides, we showcase our deep understanding of the Chinese tourism sector.”

Christine Galle, Founder and CEO of Heavens Portfolio, added: “Together, we aim to showcase the rich cultural heritage and breathtaking experiences that Saudi Arabia has to offer, inviting travellers from China to explore and engage with this remarkable destination.”

As Saudi Arabia sets its sights on five million Chinese tourists by 2030, by connecting China’s tour operators and travel agents to Saudi's most inspiring and experiential opportunities, Discover Saudi will open up the country to a new travel audience.

For more information, visit www.discoversaudi.com

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