Dnata Travel reveals 21% increase...

Dubai Hills Mall is agency’s fastest growing outlet

Dnata Travel has reported a 21% increase in the average booking value for in-store services in 2024 compared with 2023.

Walk-in services at its 13 retail outlets in the UAE remain the most popular way for residents to book travel.

According to the agency, this is being driven by a rise in demand for more complex itineraries, including those that require assistance.

This summer, multi-location trips across Europe were particularly popular, combining train and self-drive travel.

France, Italy and Switzerland were frequently included in these itineraries, which featured multiple stops across one or several countries.

Tailor-made itineraries in Asia also gained traction throughout the year, with bookings typically including multiple stops within a single country.

Thailand and Sri Lanka ranked highly, with a notable spike in demand for Vietnam compared to previous years.

Cruise itineraries, offering multiple stops across different countries, are also seeing growth, with dnata Travel anticipating demand will rise further as the GCC cruise winter season approaches.

Dnata Travel Head of Retail and Leisure UAE Meerah Ketait said: “Multi-destination itineraries are trending, as travellers look to experience the best of a region or country in one extended trip.

“Many of our customers prefer to book these complex journeys in-store, where our travel experts can provide personalised advice on destinations, hotels and the latest offers.

“One of the highest-value in-store bookings in 2024 was a summer trip across France, taking in Paris and Cannes, then on to Monaco. Our travel experts arranged the flights, accommodation, private transport and guided tours, all with a fashion theme, in one sitting.”

Dnata expects continued demand for multi-destination trips during the winter season, particularly for festive market tours across Budapest, Prague, Vienna and major German cities accessible by train.

The most popular dnata Travel retail stores for bookings in 2024 are Emirates Group Technology Centre (Deira), Dubai Mall, Mall of the Emirates, Deira City Centre and Mirdif City Centre.

Sitting just outside the ‘top five’ in terms of booking volumes, Dnata Travel Dubai Hills Mall is the brand’s fastest-growing store.

For more information, visit www.dnatatravel.com

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