Egyptian star Amr Diab to launch...

Singer and actor has partnered with UAE’s ONE Development on project

UAE-based boutique property developer ONE Development has partnered with Egyptian singer and actor Amr Diab to launch ONE/AD and DO Boutique Hotels.

The new brand says it will disrupt the hospitality industry as the first musical-themed boutique hotel that also combines wellness and integrates AI.

Ali Al Gebely, founder and Chairman of ONE Development, says the hotels will “craft unique experiences inspired by music”.

“DO Boutique Hotels introduces a completely new disruptive hotel chain in the UAE, seamlessly blending music, design and AI to create spaces where luxury meets inspiration.”

The launch of the new hotel chain by ONE/AD supports the UAE’s Tourism Strategy 2031, which aims to attract 40 million hotel guests.

ONE Development began construction on Laguna Residence in December 2024, a AED2 billion (US$544 million) project, just 55 days after it was launched.

The developer plans to expand into key markets in the region, including Egypt and Saudi Arabia.

“Music has always been my way of connecting with people; this vision now reaches into hospitality,” said Diab. “DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”

For more information, visit www.oneuae.com

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