Chris Hemsworth transports viewers from the beaches of Dubai, through its skyline to the Expo 2020 Dubai site
Emirates has partnered with Hollywood actor Chris Hemsworth in a campaign that illustrates the ultra-futuristic themes and experiences that lie in store at Expo 2020 Dubai when it opens its doors to the world on 1 October 2021.
UAE Minister of State for International Cooperation and director-general of Expo 2020 Dubai, Reem Al Hashimy said: “We partnered with Emirates to produce a bold and exciting campaign that we believe will resonate with audiences around the world, and inspire them to come and experience Expo 2020 Dubai for themselves. Expo 2020 Dubai will be one of the greatest must-see events in the world.
“In addition to impressive marquee pavilions that immerse visitors in the themes of mobility, sustainability and opportunity, plus 191 amazing country pavilions, there will also be an unforgettable celebration of music, art and culture with a packed entertainment programme and unique culinary experiences. It’s truly shaping up to be an event not to be missed.”
Speaking about his involvement in the project, Chris Hemsworth said: “In 2019, I partnered with Emirates and Expo 2020 Dubai to help bring awareness to what is a really important event for the world. We all have the power to shape a better future, and the last year and a half has shown us that the possibilities are endless when we put our minds together. At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations. If you’re able to travel and you feel it’s safe, I sincerely hope you can make it.”
Conceptualised and filmed before the pandemic, in time for the original opening date of Expo 2020 Dubai, the ad aims to convey the energising spirit of innovation and the drive to create a better future, all key themes of the global event.
Two-time Oscar-winning director Robert Stromberg helmed the ad, creating a seamless transition from interactions between people and a fantasy world of future possibilities – including interactive jungles, forests and a Mars mission.
In the ad, Hemsworth brings to life the event’s flagship mobility, sustainability, and opportunity pavilions, as well as providing a glimpse into the excitement and celebration that awaits at the participating country pavilions.
Coinciding with the UAE’s Golden Jubilee, Expo 2020 Dubai will run from 1 October 2021 to 31 March 2022.
For more information, visit www.expo2020dubai.com