Emirates signs MoUs with Hong Kong,...

Partnerships will see the development of holiday packages, plus incentives and fam trips for agents

Emirates has entered into strategic marketing and promotional agreements with Tourism Seychelles, the Sri Lanka Tourism Promotion Bureau and the Hong Kong Tourism Board.

Under the agreement with the Seychelles (pictured above), Emirates has committed to supporting travel agents and tour operators in key strategic markets in their efforts to promote Seychelles as a leisure destination. This includes the development of special holiday packages and providing other incentives, marketing support and organising familiarisation trips designed to highlight its appeal to global customers.

Emirates senior vice president commercial, West Asia & Indian Ocean, Ahmed Khoory said: “Seychelles is a key leisure destination in our network that we have proudly been operating in since 2005. Our partnership aimed at promoting tourism to the nation goes back to 2013 and we remain steadfast in our commitment to supporting its tourism industry.”

Seychelles

The airline also reaffirmed its long-standing commitment to promoting tourism to Sri Lanka, by signing an MoU to support the island nation’s tourism agenda through the development of special packages designed to appeal to a broader set of audiences and familiarisation trips from key feeder markets. Emirates will also engage with travel agents and tour operators in key strategic markets to help showcase the destination’s offerings to customers across its global network.

Emirates launched its services to Sri Lanka in 1986 and currently operates two direct daily flights to Colombo utilising the Boeing 777-300ER as well as an additional daily service via Male. It's the only international carrier to serve the country with first class services.

“Sri Lanka is one of the very first destinations Emirates launched operations to, so our 38-year relationship with the country is one we take special pride in. We remain committed to playing a key role in promoting Sri Lanka as a key leisure destination in our network,” said Khoory.

To complete the trio of MoUs, Emirates and the Hong Kong Tourism Board (HKTB) have agreed to collaborate to boost inbound tourism into Hong Kong from key target markets in the Middle East and Europe. The agreement also sets out key joint initiatives to drive trade and tourism into the city, and pursue joint activities such as familiarisation trips and targeted advertising campaigns.

Commenting on the agreement, Emirates senior vice president commercial operations Far East Orhan Abbas said: "Hong Kong has always been popular among our global customers and it continues to attract visitors all year round thanks to its unique cosmopolitan attractions.

"Through our extensive global network, we will work closely with the HKTB to introduce travellers from key Middle East and GCC markets to the vibrant culture, Michelin-starred culinary scene and dynamic attractions that Hong Kong has to offer."

For more information, visit www.emirates.com

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