Employees star in The Peninsula...

The campaign shines a spotlight on team members in Istanbul, Hong Kong and London

The Peninsula has created a new global brand campaign called Peninsula Perspectives, which honours the diverse individual histories of the employees who contribute to the personal guest experience.

Set to launch in January 2023, with a gradual, global roll-out, the campaign will encompass a series of personally narrated videos in which Peninsula employees reflect on the personal journeys that led them to The Peninsula, and the relationships they have cultivated with the cities where they live and work.

The campaign will also include a collection of print advertisements, each featuring a portrait of a Peninsula team member in their home city. In one of the images, director of rooms Janset Barlas is pictured dining with her family in Istanbul (above).

Peter Borer, chief operating officer of Peninsula's parent company The Hongkong and Shanghai Hotels, said: “With Peninsula Perspectives, we aim to showcase the extraordinary team members that are our brand’s most priceless resource. We recognise that, even more than our elegant facilities and vibrant locales, it is our employees that make The Peninsula experience truly exceptional. They offer our guests a genuine, human connection to our hotels’ enchanting and dynamic destinations.”

The Peninsula Perspectives campaign offers a modern and intimate tribute to its hotel employees. This follows on from The Peninsula’s two most famous and long-lived advertising campaigns which have prominently featured team members.

The first, 'Portraits of Peninsula', which ran between 2004 and 2011, comprised a collection of black-and-white photo portraits by renowned American photographer Annie Leibowitz. It featured Peninsula Pages, valets and housekeepers, among others, performing their daily responsibilities around the world.

The next campaign, 'Peninsula Moments', which debuted in 2012, included a series of short films that explored the distinctive glamour of each property’s destination city.

For more information, visit www.peninsula.com/perspectives