Expedia Group launches “shoppable”...

Channel enables viewers to book hotel and travel experiences featured in the shows they're watching

Expedia Group Media Solutions has launched a new media platform that allows travellers to book trips as seen on the platform's travel footage.

For the initial launch, the company has partnered with Brand USA to create a channel for their content to be ‘shopped’, called GoUSA.

Featuring Brand USA’s inspirational travel content and interactive maps, the innovative hub showcases travel content about trips across the US while simultaneously offering audiences a way to book hotels, experiences and flights as the content is being viewed in real time. The tailored content aligns with bookings supplied from Expedia’s database.

Expedia Group Media Studios vice president Angelique Miller said: “This platform is truly the first of its kind in a world where inspirational travel content is constantly evolving and symbolises the next phase in entertainment tourism.

"The new technology creates a space where someone can consume engaging travel content and book experiences in the same place at the same time, effectively shopping the series.”

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This new shoppable streaming platform bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings.

According to Expedia Group’s 2023 Travel Trends Report, 39% of global travellers booked a vacation to a destination they saw in a movie or TV show they streamed.

The site launched in Canada with additional markets in the pipeline.

For more information, visit www.expedia.com