First Collection hotel brand to debut in Dubai in September

The four-star property will boast 491 guest rooms and suites 

The First Group has revealed that it will open its first hotel under its new The First Collection lifestyle brand in Dubai’s Jumeirah Village Circle neighbourhood. The First Collection Jumeirah Village Circle is scheduled to open in September 2021.

Set in a 40-storey tower, the property will offer dining and leisure facilities that will establish the hotel as a lifestyle destination. 

Headlining the hotel’s dining facilities is Santè Ria, a hip Latino-inspired venue that will serve up fresh flavours embodying the heart and soul of South America. Also included within the complex is Village Bistro, a vibrant, family-friendly venue that will offer an à la carte menu and international buffets.  


Santè RiaSantè Ria

The First Collection Hotel VP David Thomson said: “The First Collection Jumeirah Village Circle is one of Dubai’s most exciting new hotel openings of 2021. The hotel will set new standards for upper-midscale accommodation in the heart of this dynamic, up-and-coming precinct, and thanks to its world-class dining and leisure facilities, will become a popular destination in its own right, befitting the ambitions of The First Collection as a lifestyle-focused brand.”

Village BistroVillage Bistro

The property’s VP food & beverage Mark Patten added: “One of The First Collection’s brand pillars is that we empower communities and we’re going to do just that through our restaurants at the hotel. Jumeirah Village Circle is one of Dubai’s most in-demand residential communities but has very limited options in terms of licensed, midscale restaurants to cater to the residential supply. The restaurants at The First Collection Jumeirah Village Circle will meet this demand in the area by offering exciting dining experiences, great food quality and value for money. In addition to Santè Ria and Village Bistro, there will be an exciting new concept coming soon to the 40th floor, so watch this space!” 

The hotel is a 20-minute drive from Dubai’s coastline, Downtown Dubai and Dubai South, home of the Expo 2020 site. The opening of The First Collection Jumeirah Village Circle is the first milestone in an exciting period for the brand, with more new hotels in the pipeline.

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