Hilton fast-tracks multi‑brand...

Hotel giant is set to double its portfolio in the country

Hilton is accelerating its plans to more than double its portfolio in Morocco with the signing of nine hotels across seven of its global brands.

These include the debut of its Waldorf Astoria Hotels & Resorts brand in the capital city of Rabat, as well as the introduction of its luxury LXR Hotels & Resorts, lifestyle Curio Collection by Hilton, and value-driven Hampton by Hilton brands to the country.

Carlos Khneisser, Vice President of Development, Middle East and Africa, Hilton, said: “With 13.1 million tourists visiting Morocco in the first nine months of this year, an increase of around two million compared to the same period last year, the country is experiencing significant momentum as a sought-after tourist destination."

The nine new signings will add more than 1,300 rooms and around 1,500 team members to Hilton’s growing portfolio in Morocco. The group's footprint will exceed more than 20 hotels in the coming years.

Khneisser added: “The introduction of new brands – and expansion of existing ones – demonstrates our commitment to catering to the different needs of guests visiting the country where we’ve enjoyed a strong legacy dating back almost six decades.

“We look forward to working closely with our valued owners to deliver Hilton’s globally recognised hospitality to guests at these outstanding hotels.”

For more information, visit www.hilton.com/en/locations/morocco

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