Porsche Design and Steigenberger partner to launch hotel brand

Steigenberger Porsche Design Hotels will be positioned in the luxury lifestyle sector and launched in selected international cities

Porsche Design is set to make its hospitality debut with the signing of an agreement with Steigenberger Hotels to create a new brand, Steigenberger Porsche Design Hotels.

The new partnership will combine core competencies from both parties, namely high-level functional design and a unique brand experience.

Porsche Design Group CEO Dr Jan Becker and Steigenberger Hotels AG/Deutsche Hospitality CEO Marcus Bernhardt met at the Steigenberger Icon Hotel Frankfurter Hof to sign the agreement. The intention is that Steigenberger Porsche Design Hotels, positioned in the luxury lifestyle sector, will be launched in selected international cities.


Commenting on what is a significant step for both companies, Becker said: “Steigenberger Hotels & Resorts and Porsche Design share common values. We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

Bernhardt added: “Our two companies unite the very best of both worlds. Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.” 

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