Dur Hospitality aims to improve the affordable hotel experience in Saudi Arabia
The operator participated at the World Travel Market London as part of the Saudi Tourism Authority’s pavilion and unveiled Nur by Makarem, its three-star hotel brand.
The new brand is affiliated with Dur’s subsidiary, Makarem Hotels, and will convert, operate and manage three-star hotels in Makkah and Madinah, providing hotel owners with the opportunity of having their facilities re-branded with Nur standards.
Dur Hospitality CEO Sultan bin Badr Al-Otaibi said: “Dur Hospitality heralds a new phase of growth with the launch of the Nur brand, which will bring a homegrown product into the Saudi hospitality market by managing and operating three-star hotels, drawing on Dur’s success in the five- and four-star hotels and residential complexes sectors.
“In line with Dur’s strategy aiming to elevate the level of hospitality throughout the Kingdom, the launch of this hotel brand adds to the quality and variety of hospitality options in the holy cities to which our government gives special care and attention as part of Saudi Vision 2030.”
Dur Hospitality president of Hotel Operations Hassan Ahdab added: “The new brand will operate following Makarem’s approach in offering the finest hospitality experiences, inspired by the spiritual heritage, ambience and authenticity of the holy sites of Makkah and Madinah.”
For more information, visit www.dur.sa