UAE-based private aviation firm...

Since establishing headquarters in Abu Dhabi, the company has seen a 166% growth in bookings

Global on-demand aircraft charter company Victor, a subsidiary of Serenity Aviation Holding, has launched the UAE's first Arabic jet charter app.

Founded in 2011, with offices in the UAE, UK and USA, Victor aims to offer transparency within the private aviation sector.

Since establishing its new headquarters in Abu Dhabi in April 2024, the company has seen a 166% growth in bookings from clients across the UAE, and now it hopes to disrupt the US$2 billion Middle East and North Africa private aviation market.

As the UAE continues to experience an influx of high-net-worth individuals (HNWIs), drawn by flexible visa options, tax-free personal income, investment opportunities and luxury lifestyle. Victor's new app will target this growing market.

The app will give customers a complete view of the market, enabling them to see the name of the operator, the aircraft tail number and actual aircraft photos with every quote before booking.

James Farley, co-CEO of Victor said: “With our unrivalled level of transparency, Victor app users will benefit from quotes that reflect the best options in the market - this is the only aircraft charter app you'll ever need.”

Victor also offers Sustainable Aviation Fuel for global bookings. At check-out, clients can choose to replace fossil fuel with Neste MY SAF, enabling a lifecycle carbon emission reduction of up to 80%.

The app is available for download on iOS and Android (in Arabic and English).

For more information, visit www.flyvictor.com/en-gb/app

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