Visit Bahrain targets 53,000...

Tourists expected to add US$75 million to the local economy

Destination management company Visit Bahrain has set an ambitious target to attract 53,000 international tourists into the country by 2025.

According to Visit Britain’s CEO, Ali Amralla, this international visitor influx could add as much as US$75 million in revenue to the country.

Announced on the sidelines of this month’s World Travel Market (WTM) in London, he said the expenditure would be distributed across various sectors, including travel, accommodation and visits to Bahrain’s cultural, heritage and entertainment sites.

Visit Bahrain’s extensive network of offices in key global markets, spanning the UK, China, Russia, Germany, Poland, Czechia, Hungary, France, India and Slovakia, would play a crucial role in driving this initiative forward, he noted.

Reflecting on this year’s achievements, Amralla said: "We have successfully achieved our strategic objectives for 2024, welcoming tens of thousands of tourists from diverse regions such as China, Russia and Eastern Europe.

"For 2025, we have set even more ambitious goals to sustain this growth. Our plan includes opening new markets and establishing additional partnerships with key stakeholders in the global tourism industry.

He added: "The Visit Bahrain team is ready to provide an all-encompassing suite of tourism services to visitors from around the world. These services include comprehensive travel arrangements, accommodations, transportation and guided tours, as well as access to recreational activities, renowned restaurants, and premier shopping destinations."

Throughout the World Travel Market in London, the Visit Bahrain team engaged in a series of meetings with officials from the international tourism sector, hotel property managers and tour operators.

For more information, visit www.visitbahrain.com

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