Targeted marketing campaigns and content featuring key attractions will be used to attract travellers
MENA-based travel marketplace Wego has partnered with the Tourism Authority of Thailand (TAT) to boost tourist numbers by attracting more travellers from the Middle East.
Through this partnership, Wego and the TAT will seek to entice travellers back to the country after the pandemic with marketing campaigns and content promoting key attractions.
Mamoun Hmedan, Wego managing director, MENA and India, said: “This partnership marks another step in reviving the tourism industry. Our searches show that Thailand is a key destination for MENA travellers. Through this collaboration, we aim to drive the conversation around the ‘Land of Smiles’ and attract more travellers in the new normal.”
Thailand plans to end quarantine requirements, currently in place, for fully vaccinated travellers from at least 10 low-risk destinations from 1 November 2021. The UK, China, Germany and the US will be included on the list, but the other destinations have not yet been confirmed.
The partnership with Wego is a strong indication that MENA destinations will be added to Thailand’s low-risk country list
However, TAT’s Middle East Director Chaiwat Tamthai warned there will still be regulations in place: “All travellers are requested to take adequate precautions while travelling to Thailand. This includes presenting a negative PCR test certificate, from a test taken within 72 hours of departure. Those who wish to visit Thailand also need to register and provide the Certificate of Entry (COE) at least five to 15 days before their scheduled departure, as advised by the Royal Thai Embassy and Consulate-General application.
“Additionally, any hotels booked should be certified by SHA+ (Amazing Thailand Safety & Health Administration), which is a certificate that represents tourism industry [companies’] readiness in improving products, services and sanitation measures, which is a crucial factor in preventing the spread of Covid-19, and which in turn can build trust and confidence in customers.”
As part of Thailand’s national vaccination campaign, almost 46 million doses have been administered, with an aim to vaccinate 70% of the population by the end of 2021.
For more information, visit www.wego.com