Interview: Victor Abou-Ghanem on the Gulf's evolving hospitality market

Evolving guest expectations and rapid advances in technology are poised to reshape how hotels across the GCC are developed, operated and experienced over the next decade. Story Hospitality, the management arm of Abu Dhabi Capital Group, is responding by positioning its growing portfolio of premium hotels around data-driven operations, "guest-centric design" and responsible growth.

In this interview, CEO Victor Abou-Ghanem explains how the next wave of innovation – from invisible AI systems running hotel operations to longevity-led wellness – will reshape the region’s premium and luxury segments, and why the future belongs to operators that use technology to enhance, not replace, human connection.

CONNECTING TRAVEL: How is the profile of the GCC traveller changing?

VICTOR ABOU-GHANEM: The GCC traveller is becoming younger, more global and more demanding. Outbound travel from the region is forecast to almost triple in value between the mid 2020s and 2037, driven by higher disposable income, better connectivity and an appetite for year-round travel. At the same time, domestic and intra-GCC tourism is being reshaped by cultural mega-projects, heritage destinations and place-based storytelling.

For hotels, the new GCC guest expects four things as standard: frictionless digital journeys, authentic local experiences, visible wellness options and credible sustainability. Younger travellers, now a significant share of visitors to GCC destinations, want stays that feel social and experiential, from vibrant lobbies to curated programming, but they are also value conscious.