MMI introduces new initiative to support Dubai’s hospitality sector

Maritime and Mercantile International (MMI) has launched a new app aimed at supporting Dubai’s hospitality sector, bringing together more than 50 venues on a single digital platform to drive customer traffic and repeat visits.

The Cheers Club app will share weekly promotions at bars, restaurants and beach clubs, as operators look to sustain demand amid the ongoing Israel-US-Iran war.

The app allows users to access and redeem offers at participating venues, including La Mezcaleria, Son of a Fish, Alma, Bar du Port, Clap and Bussola. Offers are structured around specific days to distribute demand, alongside reduced pricing on selected food and drinks. 

Offers include 25% off brunch at DIFC’s Amazonico, 20% off at JBR’s Bla Bla Dubai beach club and 30% off at Taj Dubai’s Treehouse and The Eloquent Elephant in Business Bay.

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To access the available offers, users can download the MMI Cheers Club App from the Google Play Store or Apple App Store, sign up to become a Cheers Club member and present the app at participating venues to redeem the deal.

The initiative comes as operators across Dubai increasingly turn to value-led promotions and partnerships to maintain traffic levels during a period of softer international demand.

Tyrone Reid, Group CEO of MMI, said: “By bringing venues together under one platform, the aim is to drive footfall and deliver commercially relevant offers that encourage guests back into venues.”

MMI plans to expand the programme further, with additional venues and experiences expected to be added in the coming months, including staycation-led offers.

For more information, visit mmi.ae