Saudi summer travel trends revealed

Travellers from Saudi Arabia are flocking to Europe this summer, with Baku, Sarajevo and Tbilisi among the hottest destinations, while searches for Milan have surged 25%. 

 

That’s according to online travel marketplace Wego which also reports domestic travel in the kingdom is up 5% to reach 35% as Saudis discover new destinations on their doorstep.

 

When it comes to accommodation preferences, 80.5% of Saudi travellers are searching for hotels, 7% for apartments and 3.7% for aparthotels. 

 

Luxury remains all-important, with 45% of searches focused on 4-star hotels and nearly 19% on 5-star properties.

 

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Azerbaijan and Georgia among rising destinations

While London and Moscow remain popular European choices, shorter-haul routes to emerging cities in Azerbaijan, Bosnia and Herzegovina, and Georgia stand out for their affordability, proximity and cultural appeal. 

 

This reflects the findings of the Connecting Travel Insight Report, which lists Azerbaijan and Georgia in the top 10 outbound markets from the GCC region in 2025.

 

These destinations have seen increased flight frequencies and expanded seasonal services in 2025, with Flyadeal boosting flights from its Riyadh, Jeddah, and Dammam bases to Baku, Tbilisi, and Sarajevo since June. 

 

Milan’s accessibility has also improved, with direct flights from Riyadh by Flynas and Saudia, and from Jeddah by Wizz Air Malta, making the Italian fashion capital a top choice for Saudi travellers.