UAE's First Group partners with Marriott to rebrand 3 Dubai hotels

UAE’s First Group Hospitality has partnered with Marriott to rebrand three of its flagship Dubai properties under the Tribute Portfolio and Autograph Collection brands.

 

The move expands the Dubai-based management company’s collaboration with Marriott following the 2024 debut of The First Collection at Jumeirah Village Circle, A Tribute Portfolio Hotel. 

 

The First Group will own and operate all four properties within the partnership.

 

Located across some of Dubai’s most vibrant neighbourhoods – Dubai Marina, Business Bay and Jumeirah Village Triangle – the rebranded hotels will also showcase The First Group Hospitality’s signature homegrown dining concepts.

 

In Dubai Marina, The First Collection Marina, Dubai, A Tribute Portfolio Hotel features contemporary rooms and suites, a rooftop pool, spa, fitness centre and an array of dining experiences, from Tuscan flavours at Alloro to casual dining at The Blacksmith Bar & Eatery.

 

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At Business Bay’s The First Collection Waterfront, Dubai, A Tribute Portfolio Hotel, guests are minutes from Burj Khalifa and Dubai Mall. The property blends stylish accommodations with curated dining and versatile event spaces, while Local serves as the hotel’s relaxed all-day dining destination.

 

Completing the trio, Hotel Local Dubai, Jumeirah Village Triangle, Autograph Collection offers a lifestyle-driven retreat with modern rooms, a wellness centre, outdoor pool and lively social spaces. Dining options include Farmers Commons and the popular Neighbourhood Brew.

 

Guests at all three hotels also enjoy access to Soluna Restaurants and Beach Club on Palm Jumeirah, featuring pools, cabanas, a private beach and dining venues such as Mediterranean-style Énas and the award-winning Risen Café & Artisanal Bakery.

 

Rob Burns, CEO of The First Group, said: “Integrating our properties into Tribute Portfolio and Autograph Collection further reinforces our mission to deliver exceptional hospitality experiences across our portfolio.”

 

Saahil Lalit, Vice President – Development, Middle East, Marriott International, added that the integration underscores a “shared commitment to delivering unique and elevated guest experiences within one of the world’s most dynamic hospitality landscapes.”

 

For more information, visit tfghospitality.com