Celebrity Cruises revamps agent training platform

Changes have been made based on trade feedback

Celebrity Cruises has revamped its agent training platform based on trade feedback. The Celebrity Central Training platform has been split into two main sections: Beginners Programme and Main Content.

While the Beginners Programme aims to support agents who are new to the industry or the Celebrity Cruises brand, the latter is tailored to experienced members of the trade, with 10 collections of modules aimed at increasing knowledge in different areas, such as family cruising, culinary offerings and shore excursions.

New modules will continue to be added to the platform, including training on ship launches, new deployments and updated itineraries. Once agents complete all the modules, they can download a virtual badge to use on social media and in their email signature to show they are a “certified Celebrity Cruises expert”.

Training manager Leon Hand said the platform has been designed based on feedback from agents, and will support agents “like never before”.

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“We want to ensure the beginners can learn everything from scratch, including cruise terminology, the Celebrity brand and how to upsell, while those agents who are experts or experienced can keep coming back to improve their knowledge,” said Hand, adding: “We’ve also introduced more gamification so at the end of each module there’s a quiz, which agents must get 100% on to pass, as well as wordsearches and spot the difference games.

“Everything we’ve changed and added is based on agent feedback so we are really excited to launch the new programme. We have thousands of agents currently registered and using our online training platform, so I’m expecting a big uptake for the new programme.”

Leigh Thompson, head of trade marketing, said: “The revamped platform follows all the great work we have done with agents who are new to Celebrity with our Celebrity for Beginners programme we launched earlier this year. We want to look after our new starters as well as give our experts a reason to come back.”

For more information, visit www.celebritycruises.ae. Royal Caribbean Arabia is Celebrity Cruises International Representative – Middle East. To partner with Royal Caribbean Arabia call UAE +971 4 331 4299, KSA 800 897 1419, or email book@rccl.ae, or visit www.royalcaribbean.ae