Accor unveils plans to expand branded...

The hospitality group will triple its residential footprint by 2027

Accor has announced that it will have more than 150 branded residences in operation by 2027, marking an increase in its portfolio of more than 300%.

The Group currently operates 40 branded residence communities around the world, with another 100 projects under development, across 20 distinct brands.

The properties are supported by Accor One Living, the company’s industry-first platform focused on the development, design and operation of mixed-use projects and branded living communities.

Through Accor One Living, homeowners, guests and partners are connected to Accor’s diverse ecosystem of brands, expertise and solutions.

The branded residential space is one of the fastest growing sectors in real estate, while lifestyle is the fastest growing category in hospitality, appealing to a new generation of homeowners who appreciate a modern and casual sense of luxury.

One of the strongest markets in the world for Ennismore-branded residences right now is Dubai, where there are currently three projects underway, including SLS Residences The Palm Dubai, Mama Shelter Residences and Dubai, SO/ Uptown Dubai Residences.

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Accor One Living chief business officer Jeff Tisdall said: “Around the world, we are seeing strong demand for homes that are anchored by the comforts and promises of a beloved brand experience, providing a sense of belonging and community.

"This is particularly true for our lifestyle brands, where we see an important and growing segment of residential buyers who are seeking design-led brands, with unique personalities that celebrate modernity, creativity, compelling food and drink, and extraordinary experiences.”

For more information, visit www.group.accor.com